Are you equipped with a robust selection of keywords and a suitable budget for your google ad search campaign?
However, there might be a crucial element that you are missing - SEM ad extensions. Without these extensions, the visibility and effectiveness of your ads could be hindered. It's important to recognise that SEM ad extensions are essential elements that greatly enhance the performance of your clinic's website and marketing endeavours.
How can SEO ad extensions benefit you?
1. SERP Real Estate
SERP: Search Engine Results Page is the page deem most relevant shown by a search engine in response to a user's query, featuring organic results and paid ads that aid to provide users with relevant and valuable information.
Ad extensions allow advertisers to occupy more space on the SERP, pushing down organic search results and increasing visibility. By utilising ad extensions, you can expand your ad's presence and take up more real estate on the page.
This increases the likelihood of capturing users' attention and driving them to click on your ad.
2. Engagement
Ad extensions provide additional information and features that can enhance user engagement. They enable you to include more relevant details about your clinic's services, or business, such as location information, contact details, additional links, or customer reviews. By providing more comprehensive and valuable information, ad extensions help users make informed decisions and engage with your ad.
3. Click-Through Rate (CTR)
Ad extensions contribute to improving your ad's CTR by making it more compelling and enticing for users to click on. When users see additional information in your ads, such as site links, callouts, or structured snippets, it adds more context and relevance to their search query in turn increasing the likelihood of users clicking on your ad, thus boosting your CTR.
Moreover, ad extensions also help in increasing CTR by improving the visibility of your ad compared to your competitors who may not be using extensions. When your ad appears larger, more informative and occupies more space on the SERP, it tends to stand out, attracting users' attention and enticing them to click.
Unleash the full potential of your ads with Clinic Genie, elevating your online presence and driving superior results in your search engine marketing campaigns starting today!
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